WhatsApp Business, explained simply.
Plain answers to what businesses actually ask — written by the people who built talkv, and dated, so you know when we last checked.
Pricing
Pricing
What Meta charges, what software costs, and how to tell the two apart.
- WhatsApp now charges for replies (1 October 2026) Since 1 October 2026 Meta charges for service messages and in-window utility templates, after 1,000 free service messages per number per month.
- Tech Provider or reseller — who is actually billing you for WhatsApp The difference between a Meta Tech Provider and a Solution Partner, why it decides whether your message price can be marked up, and how to tell them apart.
Getting set up
Getting set up
Which product you need, what verification means, and how to connect a number without losing it.
- WhatsApp Business API vs the WhatsApp Business app The free app, the API, and how to tell which one your business needs — including the option most people are never told about, where you keep both.
- WhatsApp coexistence — keeping the app and the API on one number How coexistence runs the WhatsApp Business app and broadcast software on one number, what chat history comes across, and what to check before enabling it.
- The WhatsApp green tick, and why you probably do not need it What the green tick actually is, what Meta requires to grant it, why almost every business is refused, and what does more for trust than the badge.
Sending
Sending
Templates, the 24-hour window, and running a broadcast that does not damage your number.
- Why your WhatsApp message template was rejected The actual reasons Meta rejects a WhatsApp template, what each rejection code means, and how to write one that is approved the first time.
- The WhatsApp 24-hour window, explained What the customer service window is, what opens and closes it, what you may send inside and outside it, and why error 131047 keeps appearing.
- How to send a WhatsApp broadcast to thousands of contacts Why the WhatsApp Business app caps broadcasts at 256 people, what the platform does instead, and how to run a large send without damaging your number.
- WhatsApp broadcast limits: how many people, how fast, and what it costs The real limits on a WhatsApp broadcast — 256 in the app, a daily messaging limit on the platform, messages per second — and who charges what for it.
- How to send bulk WhatsApp messages from Excel without getting banned The official way to message a spreadsheet of customers on WhatsApp: why bulk-sender tools get numbers banned, how to prepare the sheet, and what to send.
- WhatsApp template image size: photo, video and PDF limits The file limits for a photo, video or PDF at the top of a WhatsApp template — 5 MB JPEG or PNG, 16 MB MP4, 100 MB PDF — and what size to actually make them.
- WhatsApp API error codes, in plain words What each common WhatsApp Business API error code means — 131047, 131026, 131049, 132012, 131042, 130429 and the rest — and what to do about it.
Consent and compliance
Consent and compliance
Opt-in, opt-out, and the rules that decide whether your number survives.
- WhatsApp opt-in rules, and what actually counts What Meta requires before you send a WhatsApp marketing message, which records count as consent, and why STOP must be handled in code, not in your terms.
- WhatsApp quality rating and messaging limits, explained How WhatsApp judges the quality of your messages and templates, what pauses a template, and how your daily messaging limit grows from 250 to unlimited.
- What to do when your WhatsApp Business account is banned or restricted How to find out why WhatsApp restricted your business, how to appeal through Business Support Home, how long a review takes, and how to stop it happening again.
