WhatsApp templates that get approved.
25 templates to copy, written to read like a person and checked against the rules Meta reviews them by. Free to use with any WhatsApp Business provider.
Collections
Template collections
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7 templates · Marketing and Utility
Diwali WhatsApp messages for your customers
Seven Diwali WhatsApp templates written to pass Meta’s review: greetings, a sale with a photo, corporate gifting, bookings and a delivery update.
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5 templates · Marketing
Birthday WhatsApp messages for customers
Five birthday WhatsApp templates for businesses — a plain wish, a birthday offer, a family member’s birthday and a client anniversary — written to pass review.
See them -
6 templates · Utility
Appointment reminder WhatsApp templates
Six appointment WhatsApp templates — confirmation, reminder, reschedule, a missed visit, a report ready and a changed class — written as Utility to pass review.
See them -
7 templates · Utility
Order update WhatsApp templates
Seven order WhatsApp templates — confirmed, shipped, out for delivery, delivered, delayed, cash on delivery and refund — written as Utility to pass review.
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Two things decide it
Category, and consent.
Every template has a category, and Meta decides it. Utility is about something the customer already has with you — an order, a booking, a payment — and nothing else. Marketing is everything promotional, and also greetings: a Diwali or birthday wish with no offer in it is still Marketing. Authentication is one-time passcodes. Meta charges a different rate for each, and re-reads your choice rather than trusting it. Why templates get rejected.
A template only goes to people who agreed to hear from you. Messages nobody asked for get blocked and reported, and those reports lower the quality of your templates and your number until Meta pauses them. How opt-in works.
What each category costs is Meta’s price, billed to you directly, and it is on the WhatsApp pricing page.
