Skip to content

Order update WhatsApp templates

Order updates are the messages customers actively want, which is why they are Utility, the cheaper category, and why they keep your number’s quality high. Each one is about one order and nothing else.

Checked against Meta’s rules 7 templates · all Utility

Before you submit

What decides whether these go out.

  • The order number in every message. Meta wants a Utility template to carry the specific transaction. It is also how the customer knows which parcel you mean.
  • No upsell inside an update. “Your order has shipped — and here is 10% off your next one” is Marketing, at the Marketing price. Send the offer separately, to people who agreed to receive offers.
  • A tracking link can change per order. A link button may end with a variable, so each customer gets their own tracking page. The rest of the address is fixed when the template is approved.
  • Undelivered costs nothing. If a number is not on WhatsApp, or the phone never comes back online, the message is not delivered and neither Meta nor talkv charges for it.

The templates

Copy, adjust, submit.

Replace anything in [square brackets] with your own words before you submit. The numbered blanks are filled for each person when you send. In talkv, paste the text into Templates → New and the same rules are checked before it goes to Meta; in WhatsApp Manager, add a sample for each blank.

Utility English

Order confirmed

order_confirmed

Sent the moment the order is placed. It is also the message that tells them this number is yours.

The text to submit

Thank you, {{1}}. Your order {{2}} for {{3}} is confirmed. We will message you here as soon as it is on its way.

{{1}}
First name
{{2}}
Order number
{{3}}
Order total, in your currency

Thank you, Priya. Your order #40213 for ₹2,450 is confirmed. We will message you here as soon as it is on its way.

10:30

With sample details filled in.

Utility English

Shipped, with tracking

order_shipped

The button’s {{1}} is filled per send with the tracking number; it is numbered separately from the body’s.

The text to submit

Good news, {{1}}: your order {{2}} is on its way with {{3}}. It should reach you by {{4}}. Tap below to follow it.

Buttons: Track your order (link to https://example.com/track/{{1}})

{{1}}
First name
{{2}}
Order number
{{3}}
The courier
{{4}}
Expected date

Good news, Priya: your order #40213 is on its way with Blue Dart. It should reach you by 14 October. Tap below to follow it.

10:30

  • Track your order
With sample details filled in.

Utility English

Out for delivery

order_out_for_delivery

The shortest one, and the most read. Send it in the morning of the delivery.

The text to submit

Hi {{1}}, your order {{2}} is out for delivery today. Please keep your phone nearby in case the delivery partner needs to call.

{{1}}
First name
{{2}}
Order number

Hi Priya, your order #40213 is out for delivery today. Please keep your phone nearby in case the delivery partner needs to call.

10:30

With sample details filled in.

Utility English

Delivered

order_delivered

Ask about problems, not for a review. A review request is a separate, specific feedback template.

The text to submit

Hi {{1}}, your order {{2}} has been delivered. If anything is missing or not right, tap below and we will sort it out.

Buttons: Report a problem

{{1}}
First name
{{2}}
Order number

Hi Priya, your order #40213 has been delivered. If anything is missing or not right, tap below and we will sort it out.

10:30

  • Report a problem
With sample details filled in.

Utility English

Running late

order_delayed

Send it before they have to ask. A late order with a message is a minor annoyance; without one it is a complaint.

The text to submit

Hi {{1}}, we are sorry: your order {{2}} is running late and will now reach you by {{3}}. Reply here if you would rather cancel it.

{{1}}
First name
{{2}}
Order number
{{3}}
New expected date

Hi Priya, we are sorry: your order #40213 is running late and will now reach you by 17 October. Reply here if you would rather cancel it.

10:30

With sample details filled in.

Utility English

Confirm a cash-on-delivery order

cod_confirmation

Cuts the parcels that come back unpaid. The tap arrives in your inbox as a reply, and opens the 24-hour window.

The text to submit

Hi {{1}}, please confirm your cash-on-delivery order {{2}} for {{3}}. We will only ship it once you confirm.

Buttons: Confirm order · Cancel order

{{1}}
First name
{{2}}
Order number
{{3}}
Amount to pay on delivery

Hi Priya, please confirm your cash-on-delivery order #40213 for ₹2,450. We will only ship it once you confirm.

10:30

  • Confirm order
  • Cancel order
With sample details filled in.

Utility English

Refund sent

refund_processed

Say where the money went and roughly when. Those are the two questions it otherwise generates.

The text to submit

Hi {{1}}, we have refunded {{2}} for order {{3}} to your original payment method. Depending on your bank, it can take a few working days to appear.

{{1}}
First name
{{2}}
Amount refunded
{{3}}
Order number

Hi Priya, we have refunded ₹2,450 for order #40213 to your original payment method. Depending on your bank, it can take a few working days to appear.

10:30

With sample details filled in.

Questions

Asked about these messages.

Something else? Write to us — a person answers.

Are order updates on WhatsApp Utility or Marketing?

Utility, while they are only about the order: confirmation, shipping, delivery, delays, refunds. Meta recategorises an order update as Marketing if it promotes, recommends or cross-sells anything.

Can I add a tracking link that changes for every order?

Yes. A link button in a template may end in a variable, so the address is the same up to that point and the end is filled per message — usually with the tracking number.

How do I send order updates automatically from my store?

Connect your store or order system to the WhatsApp Business Platform through a provider’s API. talkv has a developer API that sends one approved template to one person, with its variables filled, from your own software.

More templates

Other template collections

talkv sends these to your whole list from your own WhatsApp number, leaves out anyone who has not agreed or has unsubscribed, and shows you who before you send. Meta bills you directly for the messages; our fee is per message, with no subscription.

Create an account
Three colleagues gathered round a laptop in a glass-walled meeting room.

Your customers are waiting. Say hello today.

₹50 credit to start and no monthly fee. Your number and your chats stay yours.

Start free See what it costs